Since 2014
ROMANIAN BRAND NOTORIETY AMONG YOUNG PEOPLE
Studies and Scientific Researches: Economics Edition
View Archive Info| Field | Value | |
| Title |
ROMANIAN BRAND NOTORIETY AMONG YOUNG PEOPLE
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| Creator |
Timiras, Laura Catalina
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| Subject |
direct research; brand; unaided brand awareness; Top-of-mind awareness
M31 |
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| Description |
Based on the results of a direct research conducted in April 2016 among students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau, this paper highlights the notoriety of Romanian brands in general, as well as for product categories: food products and alcoholic beverages, cosmetics and personal hygiene products, cleaning products, clothing, footwear, consumer electronics and cars. The research was conducted on a sample of 100 respondents aged between 18-30, having an exploratory character. We studied unaided brand awareness, respondents being asked to indicate the top three brands that come to their mind for each evaluated product. The results of the study revealed the most recognized Romanian brands on the investigated sample, both in terms of known brand enunciation among the top three, and as first nominations made (Top-of-mind awareness).
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| Publisher |
Vasile Alecsandri University of Bacau
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| Contributor |
—
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| Date |
2016-07-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://sceco.ub.ro/index.php/SCECO/article/view/357
10.29358/sceco.v0i23.357 |
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| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 23 (2016)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 23 (2016) 2344-1321 2066-561X |
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| Language |
eng
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| Relation |
http://sceco.ub.ro/index.php/SCECO/article/view/357/337
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| Rights |
Copyright (c) 2016 STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION
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