Record Details

Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters

European Journal of Economic and Political Studies

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Field Value
 
Title Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters
 
Creator Gokhan Caliskan
 
##plugins.schemas.dc.fields.affiliation.name## East Marmara Development Agency
 
##plugins.schemas.dc.fields.email.name## gokhancaliskan9038@gmail.com
 
Description Guerrilla Marketing is a marketing tactic designed to attract prospects’ attention and to obtain competitive advantage by utilizing low cost or no cost marketing activities. Its popularity has been increasing as markets become increasingly competitive. Small or Medium sized Turkish exporters may benefit from deploying guerrilla marketing practices in the exporting process. In this article, the implementation level of guerrilla marketing practices among different types of exporters is analyzed.
 
Subject Guerrilla Marketing; Direct Exporter; Indirect Exporter; Marketing Practices.
 
##plugins.schemas.dc.fields.jel.name## M30, M31, M39.
 
Source European Journal of Economic and Political Studies
 
##plugins.schemas.dc.fields.year.name## 2012
 
##plugins.schemas.dc.fields.volume.name## 5
 
##plugins.schemas.dc.fields.issue.name## 1
 
##plugins.schemas.dc.fields.pages.name## 23-34
 
##plugins.schemas.dc.fields.pdfurl.name## http://www.ejeps.com/index.php/ejeps/article/download/84/84
 
Format application/pdf
 
Publisher Fatih University
 
Contributor —
 
Date 2016-02-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Identifier http://www.ejeps.com/index.php/ejeps/article/view/84
 
##plugins.schemas.dc.fields.onlineissn.name## 1307-6035
 
##plugins.schemas.dc.fields.printissn.name## 1307-6000
 
Language eng
 
Relation http://www.ejeps.com/index.php/ejeps/article/view/84/84
 
Rights Copyright (c) 2016 European Journal of Economic and Political Studies
http://creativecommons.org/licenses/by-nc-nd/4.0