Since 2014
Green Marketing and Its Impact on Consumer Buying Behavior
European Journal of Economic and Political Studies
View Archive Info| Field | Value | |
| Title |
Green Marketing and Its Impact on Consumer Buying Behavior
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| Creator |
Aysel Boztepe
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Fatih Universtity
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ayselbalaman@hotmail.com
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| Description |
This study aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reason why the green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. Then together with the hypothesis developed literature review has been continued and studies conducted on this subject until now were mentioned. In the last section, moreover, questionnaire results conducted on 540 consumers in Istanbul are evaluated statistically. According to the results of the analysis, environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers in positive way. Demographic characteristics have moderate affect on model.
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| Subject |
Green Marketing; Environmental Awareness; Green Product Features; Green Promotion; Green Price; Green Purchasing Behavior.
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| ##plugins.schemas.dc.fields.jel.name## |
D01, D10, M14.
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| Source |
European Journal of Economic and Political Studies
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2012
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5
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1
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5-21
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http://www.ejeps.com/index.php/ejeps/article/download/83/83
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| Format |
application/pdf
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| Publisher |
Fatih University
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| Contributor |
—
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| Date |
2016-02-04
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Identifier |
http://www.ejeps.com/index.php/ejeps/article/view/83
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1307-6035
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1307-6000
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| Language |
eng
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| Relation |
http://www.ejeps.com/index.php/ejeps/article/view/83/83
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| Rights |
Copyright (c) 2016 European Journal of Economic and Political Studies
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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