Record Details

FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MEMBELI MAKANAN KEMASAN BERLABEL HALAL LPPOM-MUI

Jurnal Economia

View Archive Info
 
 
Field Value
 
Title FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MEMBELI MAKANAN KEMASAN BERLABEL HALAL LPPOM-MUI
 
Creator Maghfiroh, Maghfiroh
 
Subject Makanan; Kemasan; Label Halal; LPPOM-MUI; Non Muslim
 
Description Abstrak: Faktor-faktor yang Memengaruhi Niat Membeli Makanan Kemasan Berlabel Halal LPPOM-MUI. Penelitian ini bertujuan untuk mengetahui pengaruh faktor personal, faktor sosial, faktor informasi dan sikap terhadap niat membeli produk makanan kemasan berlabel halal LPPOM-MUI pada mahasiswa nonmuslim UNY baik secara parsial maupun simultan. Penelitian ini termasuk penelitian kausal asosiatif yang meneliti pengaruh hubungan variabel bebas dan variabel terikat. Populasi penelitian adalah mahasiswa S-1 nonmuslim di UNY tahun 2011-2014. Sampel penelitian berjumlah 92 mahasiswa dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan dengan angket, analisis data mengunakan metode regresi probit. Hasil penelitian menunjukkan dari 4 variabel bebas terdapat 3 variabel yang tidak berpengaruh. Variabel yang tidak berpengaruh tersebut yaitu variabel faktor personal, sosial, informasi sedangkan variabel yang berpengaruh yaitu variabel sikap. Secara simultan terdapat pengaruh faktor personal, sosial, informasi dan sikap terhadap niat membeli makanan kemasan berlabel halal LPPOM-MUI pada mahasiswa nonmuslim UNY.Kata kunci: niat membeli, personal, sosial, informasi, sikapAbstract: The Determinants of Intention to Buy Labeled Halal Foods By LPPOM-MUI. This study aims to investigate the effect of personal, social, information factors and attitudes on the intention to buy packed labeled halal food products by LPPOM-MUI among non-Muslim students of Yogyakarta State University. This was an associate causal study investigating the effects of independent variables on a dependent variable. The sample, consisting of 92 students was selected by means of the purposive sampling technique. The data were collected through a questionnaire and were analyzed using the probit regression method. The results showed of four independent variables, three of them had no effect on independent variable. Those three variables were personal, social, and information. Simultaneously there was an influence of personal, social, information and attitude variables toward the intention of buying packaged labeled halal food by LPPOM-MUI on non-Muslim students of Yogyakarta State University.Keywords: intention to buy, personal, social, information, attitude
 
Publisher Faculty of Economics Universitas Negeri Yogyakarta
 
Contributor —
 
Date 2015-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.uny.ac.id/index.php/economia/article/view/8240
10.21831/economia.v11i2.8240
 
Source Jurnal Economia; Vol 11, No 2: October 2015; 169-176
2460-1152
1858-2648
10.21831/economia.v11i2
 
Language eng
 
Relation https://journal.uny.ac.id/index.php/economia/article/view/8240/6911
 
Rights Copyright (c) 2016 Jurnal Economia