Since 2014
Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia
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| Creator |
Sriwardiningsih, Enggal; Bina Nusantara University
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| Subject |
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word of mouth, satisfaction, purchase decision — |
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| Description |
This research want to know word of mouth as respon positive effect from consumen satisfaction and impact to repurchase. Methodology used provement of statistical test, liket scala, and a path analysis. The data came from primer sources by cross section with quesioner amount one hundred participan. Result of this riset significanly word of mouth as efek respon positif from consumen satisfaction and impact to repurchase, but interesting found that no signifikan relation between consumen satisfaction with repurchase, for his product may be another kind of consumer behavior work.
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| Publisher |
Bina Nusantara University
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| Contributor |
Faculty of Economics and Business
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| Date |
2011-05-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1154
10.21512/bbr.v2i1.1154 |
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| Source |
Binus Business Review; Vol 2, No 1 (2011): Binus Business Review; 477-484
2476-9053 2087-1228 |
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| Language |
eng
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| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1154/1021
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| Coverage |
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| Rights |
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University as publisher of the journal.Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University.Binus Business Review and Research and Technology Transfer Office Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Binus Business Review are sole and exclusive responsibility of their respective authors and advertisers. USER RIGHTS All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:• Creative Commons Attribution (CC-BY)• Creative Commons Attribution-Share alike (CC BY-SA)
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