Since 2014
Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012
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| Creator |
Willy Yanto, Septian; Bina Nusantara University
Gurtama Soemapradja, Tomy; Bina Nusantara University |
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| Subject |
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sponsorship, anova, bearing racing, SKF — |
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| Description |
The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia and to test the effectiveness of promotional strategies in the form of motor racing team sponsorship based on average sales of the bearing racing products data. Anova test results showed that the average sales prior to sponsorship were smaller than the average sales after sponsorship. Thus, sponsorship strategy is efective to raise the average of bearing racing product sales in SKF Indonesia with α = 0.05 and 0.01.
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| Publisher |
Bina Nusantara University
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| Contributor |
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| Date |
2013-05-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1417
10.21512/bbr.v4i1.1417 |
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| Source |
Binus Business Review; Vol 4, No 1 (2013): Binus Business Review; 531-540
2476-9053 2087-1228 |
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| Language |
eng
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| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1417/1276
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| Coverage |
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| Rights |
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