Record Details

Marketing Dreams, Manufacturing Heroes: The Transnational Labor Brokering of Filipino Workers

Kasarinlan: Philippine Journal of Third World Studies

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Field Value
 
Title Marketing Dreams, Manufacturing Heroes: The Transnational Labor Brokering of Filipino Workers
 
Creator Delias, Dina Marie B.
 
Subject


 
Description “Marketing Dreams and Manufacturing Heroes” is a catchy phrase that captures the reality of many transnational workers and professionals. The idea alludes to how personal aspirations are framed within the market structure. It points out that the image of nobleness of foreign workers (i.e. as bagong bayani or new hero) is a project of the market, the
state, and by Filipinos working abroad themselves. Thus said, this book looks into how the market attaches itself to personal values, framing the latter so that people desire being integrated into the global labor force. This process (tenuously) unites personal values (as aspirations and dreams) and market objectives (as profit and productivity). In Guevarra’s book, the reader gets an understanding of the palatability
of going overseas for work as it is underpinned by a “moral economy” where migrant workers are made to feel by the Philippine government and society that they are heroes since they contribute to the economic viability of the country and provide for the economic needs of their families.
 
Publisher Third World Studies Center
 
Contributor
 
Date 2011-02-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
application/pdf
 
Identifier http://journals.upd.edu.ph/index.php/kasarinlan/article/view/2064
 
Source Kasarinlan: Philippine Journal of Third World Studies; Vol 24, No 1-2 (2009): The Philippines in the WTO; 205-207
2012-080X
0116–0923
 
Language eng
 
Relation http://journals.upd.edu.ph/index.php/kasarinlan/article/view/2064/pdf_110
http://journals.upd.edu.ph/index.php/kasarinlan/article/view/2064/pdf_111
 
Coverage