Record Details

Study On The Configuration Of Distribution Channels For New Automobiles

Journal of Operations and Supply Chain Management

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Field Value
 
Title Study On The Configuration Of Distribution Channels For New Automobiles
 
Creator Tortato, Ubiratã; Pontificia Universidade Católica Paraná
Marx, Roberto; Polytechnic School, University of São Paulo
 
Subject distribution channels, automotive sector; exclusive distribution;
 
Description This paper proposes an explanatory model for the configuration of automobile distribution channels. A case study was developed, using two sources of information: 1) the literature on the distribution of specialty goods and on automobile distribution and 2) interviews conducted with dealers and automakers. The survey allowed the identification of three variables for the proposed model: dealer size, consumer behavior and the legal environment. The model comprises three possible organizational forms for the distribution business: isolated single-brand, single-brand group, and multi-brand group. This study is expected to contribute to a better understanding of the evolution of the sector, as well as to support the analysis of future auto distribution trends.
 
Publisher FGV EAESP
 
Contributor —
 
Date 2010-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11243
10.12660/joscmv3n1p67-78
 
Source Journal of Operations and Supply Chain Management; Vol 3, No 1 (2010): January - June; 67-78
Journal of Operations and Supply Chain Management; Vol 3, No 1 (2010): January - June; 67-78
1984-3046
 
Language eng
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11243/10212