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A Commentary on “The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically”

Journal of Business Anthropology

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Title A Commentary on “The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically”
 
Creator Krishna, Aradhna
 
Subject
 
Description
 
Publisher Copenhagen Business School
 
Contributor
 
Date 2015-05-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ej.lib.cbs.dk/index.php/jba/article/view/4788
 
Source Journal of Business Anthropology; Vol 4, No 1 (2015); 31-35
2245-4217
 
Language eng
 
Relation http://ej.lib.cbs.dk/index.php/jba/article/view/4788/5215