A Commentary on “The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically”
Journal of Business Anthropology
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Title |
A Commentary on “The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically”
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Creator |
Krishna, Aradhna
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Subject |
—
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Description |
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Publisher |
Copenhagen Business School
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Contributor |
—
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Date |
2015-05-21
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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Format |
application/pdf
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Identifier |
http://ej.lib.cbs.dk/index.php/jba/article/view/4788
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Source |
Journal of Business Anthropology; Vol 4, No 1 (2015); 31-35
2245-4217 |
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Language |
eng
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Relation |
http://ej.lib.cbs.dk/index.php/jba/article/view/4788/5215
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