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Recommendations for Enhancing Customer Satisfaction with Internet Banking Service Quality of Vietcombank in Can Tho City

Journal of Business Management & Economics

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Field Value
 
Title Recommendations for Enhancing Customer Satisfaction with Internet Banking Service Quality of Vietcombank in Can Tho City
 
Creator Nga, Tran Kieu; Manager of the faculty of Accounting - Finance and Bank at Tay Do University
Kieu Trang, Tran Thi; Manager of the training center for output standards and human resource development at Tay Do University
 
Description Banking business organizations in today’s dynamic marketplace are shifting from original marketing philosophies and strategies to the adoption of customer centric initiatives that seek to understand, attract, retain and build long term strong relationship with profitable customers. Besides, the Technology adoption by the banks has enabled the use of different technology tools in banking, which together may be categorized under a broad umbrella of electronic banking. E-banking can be defined as the deployment of banking services and products over electronic and communication networks directly to customers.The research results showed that there were 300 customers of Vietcombank (VCB) that interviewed and answered about 18 questions. The researcher had analyzed KMO test, the result of KMO analysis used for multiple regression analysis. There are three components following: Assurance; Information Provision and Web design affecting the customer satisfaction with the internet banking service quality of VCB with significance level of five percent. The research results were processed from SPSS 20.0 software. The parameters of the model estimated by Least - Squares Method tested for the model assumption with 5% significance level.
 
Publisher Journal of Business Management & Economics
 
Contributor —
 
Date 2016-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://innovativejournal.in/jbme/index.php/jbme/article/view/199
10.15520/jbme.2016.vol4.iss6.199.pp14-19
 
Source Journal of Business Management & Economics; Vol 4, No 6 (2016); 14-19
2347-5471
10.15520/jbme.2016.vol4.iss6
 
Language eng
 
Relation http://innovativejournal.in/jbme/index.php/jbme/article/view/199/pdf_84
10.15520/jbme.2016.vol4.iss6.199.199