Record Details

Mi Pueblo Food Center

International Journal on Food System Dynamics

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Field Value
 
Title Mi Pueblo Food Center
 
Creator Babb, Alexis A.
Baker, Gregory A.
Robinson, Courtney N.
Harwood, Michael J.
 
Subject supermarket industry; sustainability; SWOT
 
Description This case describes a current growth opportunity for Mi Pueblo Food Center, a Hispanic grocery chain with locations throughout the Bay Area, California. The CEO of Mi Pueblo is contemplating opening a new store location in East Palo Alto, CA, which has been without a local, full-service grocery store for over 20 years. Case objectives are for students to develop an understanding of how the grocery industry operates, the risks and opportunities associated with opening a new grocery store location, and the impact on social, environmental, and economic sustainability. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is used to analyze whether or not it is feasible for Mi Pueblo to open a new location in East Palo Alto. This case may be used with students in graduate and advanced undergraduate courses.
 
Publisher CentMA
 
Contributor —
 
Date 2016-04-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/722
10.18461/ijfsd.v7i2.722
 
Source International Journal on Food System Dynamics; Vol 7, No 2 (2016): Special issue: Business case study analysis; 68 - 80
1869-6945
 
Language eng
 
Relation http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/722/627
 
Rights Copyright (c) 2016 International Journal on Food System Dynamics