Since 2014
Psycho-Physical Factors of the Decision Making Process
Intellectual Economics
View Archive Info| Field | Value | |
| Title |
Psycho-Physical Factors of the Decision Making Process
Psichofiziniai veiksniai priimant sprendimus |
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| Creator |
Adamus, Magdalena
Markiewicz, Piotr |
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| Subject |
management; management functions; decision-making process; problem solving; rationality
vadyba; vadybos funkcijos; sprendimų priėmimo procesas; problemų sprendimas; racionalumas |
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| Description |
Choice situations in everyday life usually are characterized by some degree of uncertainty or risk, which means, that it is not possible to properly assess not only the set of feasible strategies, but also, and perhaps above all, to determine the possible outcomes to achieve. Classical decision models, emphasizing high rationality, are being frequently criticized due to the fact that a single subject has no capabilities to assess the enormous amount of substantial data provided to him by senses and elaborated though reasoning (Goodwin, Wright, Tyszka 2011). A decision made in such circumstances involve at least a potential loss, and thus it may trigger in a decision maker an aversion to the risk (or the uncertainty). George A. Akerlof and Robert J. Schiller in their book (Akerlof, Schiller 2009) would like to see the above mentioned phenomenon, and consequences of such behaviour, as an effect of animal spirits, mistakenly understood as some mysterious forces manifested mainly in fallacious and premature decisions made each day on the global market. Of course, a detailed analysis might be, in some circumstances, beneficial at the micro-scale, however in many other macroscopic analyses some simplifications and generalizations are indispensable. On the other hand mechanisms responsible for the reduction in information material have a biological character and constitute the natural endowment of human beings, thus excluding them from the analysis that distorts the shape of decision models and, therefore, their adequacy in the context of real decisive problems.
Pasirinkimo situacijos kasdieniniame gyvenime pasižymi tam tikru nepaibrėžtumu arba rizika, kas reiškia, kad neįmanoma tinkamai įvertinti ne tik galimas stratgeijas, bet ir galimas jų įgyvendinimo pasekmes. Klasikiniai sprendimų priėmimo modeliai, pabrėžiantys racionalumą, dažnai yra kritikuojami dėl to, kad eilinis rinkos dalyvis neturi gebėjimų įvertinti didelio kiekio informacijos, kurį jam teikia jutimo organai bei smegenys. Priimant sprendimus tokioje situacijoje susiduriama su nepalankaus sprendimo priėmimo rizika. George A. Akerlof ir Robert J. Schiller savo knygoje aprašo šį fenomeną ir jo paskemes. Detali infomracijos analizė mikorlygmeniu galėtų būti naudinga, tačiau makrolygmeniu tam tikri supaprastinimai ir apibendrinimai priimant sprendimus yra būtini. Už informacijos sumažinimą atsakingi mechanizmai turi biologinį charakterį ir sudaro natūralius žmogiškųjų būtybių išteklius ir taip juos apsaugo nuo per didelio informacijos kiekio analizės bei iškraipo sprendimo priėmimo modelį bei neleidžia priimti visiškai racionalių sprendimų. Straipsnyje ananlizuojami psichofiziniai sprendimų priėmimo veiksniai. |
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| Publisher |
Mykolas Romeris University
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| Contributor |
—
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| Date |
2013-01-22
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
https://www3.mruni.eu/ojs/intellectual-economics/article/view/138
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| Source |
Intellectual Economics; Vol 6, No 3 (2012): Intellectual economics; 365–376
Intelektinė ekonomika; Vol 6, No 3 (2012): Intellectual economics; 365–376 1822-8038 1822-8011 |
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| Language |
eng
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| Relation |
https://www3.mruni.eu/ojs/intellectual-economics/article/view/138/131
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| Rights |
Copyright (c) 2014 Intellectual Economics
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