Since 2014
Language as a Tool for Multinational companies, Insights on the Issue, including Albanian Market Proposal for Research
European Journal of Sustainable Development
View Archive Info| Field | Value | |
| Title |
Language as a Tool for Multinational companies, Insights on the Issue, including Albanian Market Proposal for Research
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| Creator |
Çiço, Olda; Full-time Lecturer at “Tirana Metropolitan University”, Tirana, Albania
Dishmema, Elfrida; Part-Time Lecturer at Tirana University, Albania Kadiu, Edmond; Head of Marketing Department, Agricultural University of Tirana, Albania. |
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| Description |
We communicate with words. Language as a tool of understanding, giving responses, making decisions, and having a better way to reach business goals is to be underconsideration. This paper aims to explain why globalization has a very important impact on management, particularly because of the language used during various work aspects of multinational companies. The focus is why experience in this kind of research suggests writing on this issue and trying to implement the past results in Albania. While Albania is facing the integration process and it is part of a globalized economy, it has to be considered the fact that we are expecting more foreign investments, even from multinational companies. Cross-cultural problems are to be taken under consideration, especially the language.Keywords: Language, knowledge, Diversity, Multinational Companies, Albania, Performance.
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| Publisher |
European Center of Sustainable Development
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| Contributor |
—
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| Date |
2014-10-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.ecsdev.org/ojs/index.php/ejsd/article/view/168
10.14207/ejsd.2014.v3n3p395 |
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| Source |
European Journal of Sustainable Development; Vol 3, No 3; 395-402
2239-6101 2239-5938 |
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| Language |
eng
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| Relation |
http://www.ecsdev.org/ojs/index.php/ejsd/article/view/168/161
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| Rights |
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.Authors of articles published in the European Journal of Sustainable Development retain copyright on their articles. Authors are therefore free to disseminate and re-publish their articles, subject to any requirements of third-party copyright owners and subject to the original publication being fully cited. The ability to copy, download, forward or otherwise distribute any materials is always subject to any copyright notices displayed. Copyright notices must be displayed prominently and may not be obliterated, deleted or hidden, totally or partially.
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