Record Details

Marketing strategy Orient to New Media

Advances in Asian Social Science

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Field Value
 
Title Marketing strategy Orient to New Media
 
Creator zhang, xing; University of Shanghai for Science and Technology
ding, hong wei
 
Subject New media; New media marketing; Twitter marketing; Marketing funnel
 
Description With the raise of Web 3.0, traditional marketing method has changed a lot, when people sign in Twitter or other Internet social community, a large wave of business marketing information are surrounding them in silence, this is just how new media do, to open a new door of business marketing. With the advantages like low cost, interactive, two-way communication and so on, new media becomes a new star in business marketing, also a vital part which cannot be ignored by every company, unless the company do not want a nice financial statement. This paper aims to give a whole picture of what new media work in marketing, and how they working. By using the classic marketing method “Marketing Funnel”, this paper put forward five different marketing strategies, and explains how new media bring added value compared with traditional marketing.
 
Publisher World Science Publisher
 
Contributor —
 
Date 2015-12-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://worldsciencepublisher.org/journals/index.php/AASS/article/view/998
 
Source Advances in Asian Social Science; Vol 4, No 4 (2013); 924-928
2167-6429
 
Language eng
 
Relation http://worldsciencepublisher.org/journals/index.php/AASS/article/view/998/1118
http://worldsciencepublisher.org/journals/index.php/AASS/article/downloadSuppFile/998/120
 
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