Record Details

Corporate Reputation and the Pharmaceutical Market in the Context of World Crisis

Advances in Asian Social Science

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Field Value
 
Title Corporate Reputation and the Pharmaceutical Market in the Context of World Crisis
 
Creator BUTNARU, Gina Ionela; Alexandru Ioan Cuza University
Ion, Luminita Mihaela
 
Subject corporate reputation and economic crisis
 
Description We witness the war for the customer’s mind all around us, every day. The effort and the resources involved are remarkable: armies of people and expenses amounted to hundreds of million, even billion per year. Who has got a place in the mind of other people has won everything: partners, supporters, clients, employees, marketplace profitability. Thus, in this paper we study corporate reputation as a success factor for companies in the context of current crisis.
 
Publisher World Science Publisher
 
Contributor —
 
Date 2012-07-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://worldsciencepublisher.org/journals/index.php/AASS/article/view/554
 
Source Advances in Asian Social Science; Vol 2, No 3 (2012); 489-494
2167-6429
 
Language eng
 
Relation http://worldsciencepublisher.org/journals/index.php/AASS/article/view/554/483
http://worldsciencepublisher.org/journals/index.php/AASS/article/downloadSuppFile/554/76
 
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