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An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination

Transylvanian Review of Administrative Sciences

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Title An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination
 
Creator ISPAS, Ana; Professor, Transilvania University of Brașov, Romania
CONSTANTIN, Cristinel Petrișor; Associated professor, Transilvania University of Brașov, Romania
CANDREA, Adina Nicoleta; Lecturer, Transilvania University of Brașov, Romania
 
Subject tourist card, cultural route, tourism destination, destination management organization, tourists.
 
Description Although tourist cards and cultural routes have been interesting innovations when they were launched on the international tourism market, they are rarely implemented in Romanian tourism destinations, especially in an integrated manner. This paper presents a theoretical model regarding the integration of tourist cards in cultural routes, based on the assumption that tourists who are interested in both products have similar demographic and travel characteristics. The research results outline only the infl uence of tourists’ travel characteristics on their interest to buy cultural routes and tourist cards. Leisure travelers should be the main targeted segment, as their probability to buy such products is higher than in the case of business or VFR (visit friends and relatives) tourists. These results can assist the Destination Management Organizations (DMOs) regarding the choice of marketing strategies aimed at integrating cultural routes in a tourist card.
 
Publisher Babes Bolyai University
 
Contributor —
 
Date 2015-10-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://rtsa.ro/tras/index.php/tras/article/view/454
 
Source Transylvanian Review of Administrative Sciences; 2015: Issue No. 46 E/October; 107-125
18422845
 
Language eng
 
Relation http://rtsa.ro/tras/index.php/tras/article/view/454/443
 
Rights Copyright (c) 2015 Transylvanian Review of Administrative Sciences