Since 2014
Leadership Strategies in Promoting the Image of the Mayors on the Websites of Sector Town Halls and of Bucharest City Hall
Transylvanian Review of Administrative Sciences
View Archive Info| Field | Value | |
| Title |
Leadership Strategies in Promoting the Image of the Mayors on the Websites of Sector Town Halls and of Bucharest City Hall
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| Creator |
PĂUȘ, Viorica; Professor, Department of Cultural Anthropology and Communication, Faculty of Journalism and Mass Communication, University of Bucharest, Bucharest, Romania |
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| Subject |
local public administration, mayor, open leadership, communication, information, website, effi ciency.
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| Description |
The research deals with the leadership strategies used by the mayors of the six sectors and the General Mayor of Bucharest in order to represent and promote the organizational image and their own image. The success, performance and competitiveness of sector town halls and Bucharest City Hall also depend on the quality of leadership and the leaders’ ability to use appropriate, attractive and customized online communication strategies in order to inform the citizens and achieve their electoral goals. This research has the following objectives: (a) to identify the online strategies used by the seven mayors-leaders; (b) to identify the salience of tactics used by the seven mayors; (c) to identify the ethos categories within the mayors’ online messages.
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| Publisher |
Babes Bolyai University
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| Contributor |
—
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| Date |
2016-02-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://rtsa.ro/tras/index.php/tras/article/view/477
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| Source |
Transylvanian Review of Administrative Sciences; 2016: Issue No. 47 E/February; 146-163
18422845 |
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| Language |
eng
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| Relation |
http://rtsa.ro/tras/index.php/tras/article/view/477/466
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| Rights |
Copyright (c) 2016 Transylvanian Review of Administrative Sciences
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