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The Communication of Local Public Authorities with Mass-Media. Effects and Best Practices

Transylvanian Review of Administrative Sciences

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Title The Communication of Local Public Authorities with Mass-Media. Effects and Best Practices
 
Creator RANTA, Ana Elena; Assistant Professor, Public Administration Department, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, Romania
 
Subject communication, public authority, mass-media, public agenda, methods of communication
 
Description The communication processes public administration is involved in (as part of communication relations) should always accompany administrative action in its efforts to achieve its mission and objectives, namely the public needs. The framework of the deployment of local authorities’ communication activities has several features, one of them being the definition and description of communication methods (with the public, but also with the media) in the legislation. Sometimes, even though defined by law, communication methods are not used by public administration, thus public authorities minimize the fact that those who receive information from the administration represent at the same time sources of information for the administration. Mass media has a very important role in public communication. Depending on how the message is received, the effects of communication will be different. They consist in the emergence of actions, attitudes, behaviors or mentalities that manifest among the public, being partially measurable and having a longterm (positive or negative) impact on the receptors
 
Publisher Babes Bolyai University
 
Contributor —
 
Date 2011-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://rtsa.ro/tras/index.php/tras/article/view/309
 
Source Transylvanian Review of Administrative Sciences; 2011: Issue No. 34 E/October; 201-216
1842-2845
 
Language eng
 
Relation http://rtsa.ro/tras/index.php/tras/article/view/309/302
 
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