Since 2014
Comparative Study Regarding EU Urban Areas Tourism Promotion Using Official Websites - Examples of Good Practices for Romania's Capital City
Transylvanian Review of Administrative Sciences
View Archive Info| Field | Value | |
| Title |
Comparative Study Regarding EU Urban Areas Tourism Promotion Using Official Websites - Examples of Good Practices for Romania's Capital City
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| Creator |
POPESCU, Ruxandra Irina; Lecturer, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania PROFIROIU, Alina Georgiana; Associate Professor, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania |
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| Subject |
urban areas; competition; urban tourism; Internet; website for tourism promotion.
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| Description |
At the beginning of the 21st century the importance of Internet has gained dimensions which cannot be ignored both in respect of the business environment, as well as in respect of recreational activities. As a result of technological development which made superior technology available for a large part of population, Internet has become one of the most employed marketing channels. In these conditions, the urban destinations for tourists, in order to face the fierce international competition, had to use as a solution the promotion over the Internet, which ultimately makes the difference between success and failure. The present study aims to research a series of practices for tourism promotion of leading cities of the EU (London, Paris and Rome) by the creation and use of official websites, in order to identify a set of best practices which will allow the know-how transfer for building a tourism website for the Romanian capital.
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| Publisher |
Babes Bolyai University
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| Contributor |
This work was co-financed from the European Social Fund through Sectorial Operational Program Human Resources Development 2007-2013, project number POSDRU/1.5/S/59184 “Performance and excellence in postdoctoral research in Romanian economics science domai
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| Date |
2012-02-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://rtsa.ro/tras/index.php/tras/article/view/54
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| Source |
Transylvanian Review of Administrative Sciences; 2012: Issue No. 35 E/February; 219-237
18422845 |
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| Language |
eng
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| Relation |
http://rtsa.ro/tras/index.php/tras/article/view/54/50
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| Rights |
Copyright (c) 2014 Transylvanian Review of Administrative Sciences
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