Record Details

Corporate Social Responsibility to Engage Generation Y Staff

WMS Journal of Management

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Field Value
 
Title Corporate Social Responsibility to Engage Generation Y Staff
 
Creator Boonprasert, Chompoonuth
 
Subject —
Corporate Social Responsibility, Social Responsibility Activities, Engagement, Generation Y Staffs
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Description The objective of this thesis was to study the effect of corporate social responsibility (CSR) approach towards employee engage in generation Y staff in a business organization. One hundred and ninety respondents were selected from an organization that focused on corporate social responsibility policy. The questionnaire survey was the selected method to collect primary data and SPSS for window was used to analyze the collected data.            The research findings showed that social responsibility activities which were positively correlated to employee engage in generation Y staff included Corporate Social Marketing, Corporate Philanthropy, Socially Responsible Business Practices, Developing and Delivering Affordable Products and Services. However, Corporate Social Marketing had the highest impact; followed by Socially Responsible Business Practices, Corporate Philanthropy, and Developing and Delivering Affordable Products and Services, respectively.
 
Publisher WMS Journal of Management
 
Contributor —
 
Date 2016-03-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Original Articles Commentary
 
Format application/pdf
 
Identifier http://www.tci-thaijo.org/index.php/wms/article/view/52936
 
Source WMS Journal of Management; Vol 1, No 2 (2012); 24-36
2286-718X
 
Relation http://www.tci-thaijo.org/index.php/wms/article/view/52936/43970
 
Rights Copyright (c) 2016 WMS Journal of Management
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