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Dynamic Capabilities and Mass Customization Strategy Influencing on Competitive Advantage

WMS Journal of Management

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Field Value
 
Title Dynamic Capabilities and Mass Customization Strategy Influencing on Competitive Advantage
 
Creator Piyawongwathana, Pairoj
Chinnaworn, Arunrat
Nummaung, Natthaprapha
 
Description The primary objective of this research is to test the relationship between competitive advantage and Mass Customization Strategy. Additionally, in this investigation, these three capabilities are linked to the opportunity search information stock and the resource reconfiguring. The goal of this study is to obtain empirical data to validate the dynamic capabilities paradigm. The researcher focused on the organizational tourist business, a sector of the service economy. Copies of a questionnaire were sent to the managers of 461 tourist business  in hua-hin and cha-am, of the 389 responses, most of them emanated from lodging business. The questionnaire had been systematically evaluated in terms of content validity and reliability. The Structural Equation Model (SEM) was used to determine causal relationships between the independent and dependent variables. Based on statistical analysis, the derived indices were confirmatory of relationships between the measurement model and the structural model.According to the findings, source of competitive advantage is dynamic capabilities, Future research should focus on the question of external validity so as to ascertain whether the applicability of dynamic capabilities can be extended to other sectors of the service economy, as well as to manufacturing industry.
 
Publisher WMS Journal of Management
 
Date 2016-03-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Original Articles Commentary
 
Format application/pdf
 
Identifier http://tci-thaijo.org/index.php/wms/article/view/52766
 
Source WMS Journal of Management; Vol 3 No 2 (2014): May - August 2014; 31-44
2286-718X
 
Language eng
 
Relation http://tci-thaijo.org/index.php/wms/article/view/52766/43811
 
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