Record Details

Effects of Forced Responses and Question Display Styles on Web Survey Response Rates

International Journal of Research in Business and Social Science

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Field Value
 
Title Effects of Forced Responses and Question Display Styles on Web Survey Response Rates
 
Creator Tangmanee, Chatpong; Chulalongkorn University
Niruttinanon, Phattharaphong
 
Subject Management; Methodology; Information Systems
Forced responses; question display styles; scrolling; paging; response rate; web survey
 
Description Researchers have increasingly adopted a web survey for data collection. Previous studies have examined factors leading to a web survey’s success. However, virtually no empirical work has examined the effects of the three levels of forced responses or the two styles of question items displayed on a web survey’s response rate. The current study attempted to fill this void.Using a quasi experiment approach, we obtained 778 unique responses to six comparable web questionnaires of identical content. The analysis confirmed that (1) there were statistically significant differences across the surveys with the 100%-, 50%- and 0%-forced responses, and (2) there is not a significant difference between the response rates between surveys with scrolling and those with paging styles.In addition to extending the theoretical insight into factors contributing to a web survey’s response rate, the findings have offered recommendations to enhance the response rate in a web survey project.
 
Publisher SSBFNET
 
Contributor —
 
Date 2015-06-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/398
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 4, No 2 (2015): April; 54-62
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/398/403
 
Rights Copyright (c) 2015 International Journal of Research in Business and Social Science ( ISSN: 2147- 4478)
http://creativecommons.org/licenses/by/4.0