Since 2014
Importance of database for direct marketing campaigns
Studies and Scientific Researchs. Economics Edition
View Archive Info| Field | Value | |
| Title |
Importance of database for direct marketing campaigns
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| Creator |
Prihoanca, Diana
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| Subject |
direct marketing; direct marketing campaign; database; customers
M39 |
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| Description |
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database.
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| Publisher |
Vasile Alecsandri University of Bacau
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| Contributor |
—
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| Date |
2012-12-07
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.sceco.ub.ro/index.php/SCECO/article/view/94
10.29358/sceco.v0i16-17.94 |
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| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 16-17 (2012): Combined issue for 2011 and 2012
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 16-17 (2012): Combined issue for 2011 and 2012 2344-1321 2066-561X |
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| Language |
eng
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| Relation |
http://www.sceco.ub.ro/index.php/SCECO/article/view/94/94
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