Record Details

PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET

Studies and Scientific Researchs. Economics Edition

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Field Value
 
Title PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET
 
Creator Harja, Eugenia
Timiras, Laura Catalina
 
Subject cosmetics; consumer behavior; brand; product selection criteria; expenses for cosmetics
M31
 
Description Based on some results of a research organized in the county of Bacau on consumers of cosmetics, using the questionnaire, this article analyses a number of issues with regard to consumer behavior, namely: cosmetics brand most commonly purchased by consumers, cosmetics category to which are allocated the largest sums of money, the amounts of money that consumers are willing to spend per month to purchase these types of products, the importance of some of the main criteria considered when buying cosmetic products and differences manifested in categories of respondents by a number of variables such as age, sex, marital status, income and living environment. The research was conducted using a sample of 500 respondents non-randomly selected, so that the results presented refer only to the studied sample, being a guide to community from which it was extracted.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2014-12-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.sceco.ub.ro/index.php/SCECO/article/view/272
10.29358/sceco.v0i20.272
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 20 (2014)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 20 (2014)
2344-1321
2066-561X
 
Language eng
 
Relation http://www.sceco.ub.ro/index.php/SCECO/article/view/272/278