Record Details

A FRAMING OF FUTURE EUROPEAN PARLIAMENT ELECTIONS 2014 IN A SOCIAL MEDIA CONTEXT

Studies and Scientific Researchs. Economics Edition

View Archive Info
 
 
Field Value
 
Title A FRAMING OF FUTURE EUROPEAN PARLIAMENT ELECTIONS 2014 IN A SOCIAL MEDIA CONTEXT
 
Creator Pocovnicu, Dorian
Manolache, Mădălina
Epuran, Gheorghe
 
Subject framing theory; framing techniques; social media; European Parliament; consumer citizens
M31; M37; M38
 
Description Communication in marketing has always been a continuous conceptual hybrid of input from various domains: marketing, P.R., communication, sociology. With the constant transformation of web 2.0. phenomenon, the demarcation lines between these domains and their influence has become more blured and difficult to pinpoint. As a result, specific research methods and theories have become adaptable instruments, laying the path for grounded theory approaches or new research methods. Framing theory, having as basis that the media focuses attention on certain events and then places them within a field of meaning, has shifted towards organisations, and further on, to institutions. Framing is a quality of communication that leads others to accept one meaning over another. Framing theory suggests that how something is presented (the “frame”) influences the choices people make. In online communicative contexts, their own personal framings allows the communicative actors to make use of language and forethought so that specific embodiments of future evolutions may be depicted. In our case, we shall focus on the topic: European Parliament elections, which are to take place in 2014, and on the manner in which it has been framed in two online chat session with three MEPs. It is our intention to identify the framing techniques used, the framing links and the framing alignments.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2013-12-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.sceco.ub.ro/index.php/SCECO/article/view/196
10.29358/sceco.v0i18.196
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 18 (2013)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 18 (2013)
2344-1321
2066-561X
 
Language eng
 
Relation http://www.sceco.ub.ro/index.php/SCECO/article/view/196/219