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Manager Characteristics, HR Renewal, Marketing Strategies, Partnership Motivation, Work Orientation, Work Standardization, on SMES Business Resilience in the Competition: A SMES Study in Jakarta Indonesia

Scholedge International Journal of Management & Development

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Title Manager Characteristics, HR Renewal, Marketing Strategies, Partnership Motivation, Work Orientation, Work Standardization, on SMES Business Resilience in the Competition: A SMES Study in Jakarta Indonesia
 
Creator Faeni, Dewi; Head of Lecturer of Universitas Budi Luhur, Jakarta 12260.
 
Subject Human Resource Management
personal values, business strategy, performance
Manager Characteristics, HR Renewal, Marketing Strategies, Partnership Motivation, Work Orientation, Work Standardization
 
Description In the business competition today, SMEs are required to have a reliable strategy in order to survive. With a good strategy, it is expected that SMEs can boost their performance to gain market share. In order to survive in the fierce competition, SMEs must improve their ability. The purpose of this study was to analyze the influence of SMEs managers characteristics, HR renewal, marketing strategies, motivation partnership, work orientation, work standardization, and SMEs’ business resilience in the competition. The population in this study was the manager or owner of medium-sized enterprises in Jakarta. The data were obtained through questionnaire from 200 owners or managers of SMEs with purposive sampling in Jakarta. The model is developed from relevant literature to produce seven hypotheses which tested with multiple regression analysis of SPSS 16.0. The study resulted that the variables, e.g., manager characteristics, HR renewal, marketing strategies, partnership motivation, job orientation, work standardization, jointly, have positive and significant impact on SME resilience toward business competition. The empirical findings showed that SMEs ability was improved through product excellence and renovation of shop atmosphere in order to create pleasant, clean, and neat arrangement of goods environment.
 
Publisher Scholedge R&D Center
 
Contributor Head of Lecturer of Universitas Budi Luhur
 
Date 2016-03-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
quantitative analysis using SPSS
 
Format application/pdf
 
Identifier http://www.thescholedge.org/index.php/sijmd/article/view/280
10.19085/journal.sijmd030202
 
Source Scholedge International Journal of Management & Development ISSN 2394-3378; Vol 3, No 2 (2016); 32-48
2394-3378
 
Language eng
 
Relation http://www.thescholedge.org/index.php/sijmd/article/view/280/379
 
Coverage SMES Study in Jakarta Indonesia
SMES Study in Jakarta Indonesia
SMEs group consisted of craftsmen players which made handicraft from cloth and textile material which domiciled in Jakarta
 
Rights Copyright (c) 2016 Scholedge International Journal of Management & Development ISSN 2394-3378
http://creativecommons.org/licenses/by-nc/4.0