Since 2014
Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products
Scholedge International Journal of Management & Development
View Archive Info| Field | Value | |
| Title |
Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products
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| Creator |
Shaikh, Md. Sadique; Department of management, P.O Nahata College, Bhusawal
Sadique Shaikh, Safeena; Department of Mathematics, Arts and Science College, Bhalod Waykole, Minakshi V.; Department of Economics, P.O NahataCollege, Bhusawal |
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| Subject |
Marketing
Non-sense advertisements, customer perception, marketing strategies, buying decision, human rights, maturity management — |
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| Description |
This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.
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| Publisher |
Scholedge R&D Center
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| Contributor |
—
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| Date |
2016-01-11
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://www.thescholedge.org/index.php/sijmd/article/view/260
10.19085/journal.sijmd021202 |
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| Source |
Scholedge International Journal of Management & Development ISSN 2394-3378; Vol 2, No 12 (2015); 7-18
2394-3378 |
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| Language |
eng
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| Relation |
http://www.thescholedge.org/index.php/sijmd/article/view/260/365
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| Coverage |
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| Rights |
Copyright (c) 2016 Scholedge International Journal of Management & Development ISSN 2394-3378
http://creativecommons.org/licenses/by-nc/4.0 |
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