Record Details

Influence of Pop Culture, Emotional Trust, Inconsistent Reviews and Consumer Purchase Intention on Zalora’s Women Product in Indonesia

Scholedge International Journal of Management & Development

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Field Value
 
Title Influence of Pop Culture, Emotional Trust, Inconsistent Reviews and Consumer Purchase Intention on Zalora’s Women Product in Indonesia
 
Creator Faeni, Ratih Puspitaningtyas; Lecturer, Faculty of Economics, Universitas Budi Luhur, Jakarta 12260.
 
Subject marketing
pop culture, emotional trust, inconsistent reviews, purchase intention, Zalora
consumer purchase
 
Description The paper observed the several variables which impacts on the female consumer purchase intention on Zalora products in Indonesia. Respondents in this study were women aged 18-30 years who have a Facebook account and like the Facebook fanpage of Zalora Indonesia (https://www.facebook.com/ZaloraIndonesia). This study used analysis of Structural Equation Modeling (SEM). The data were processed with IBM SPSS AMOS 21.The analysis results in this study showed that pop culture, emotional trust and inconsistent reviews impacted on the female consumer purchase intention on the Zalora products in Indonesia.
 
Publisher Scholedge R&D Center
 
Contributor Lecturer, Faculty of Economics, Universitas Budi Luhur
 
Date 2016-03-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
quantitative approach using SEM
 
Format application/pdf
 
Identifier http://www.thescholedge.org/index.php/sijmd/article/view/279
10.19085/journal.sijmd030201
 
Source Scholedge International Journal of Management & Development ISSN 2394-3378; Vol 3, No 2 (2016); 20-31
2394-3378
 
Language eng
 
Relation http://www.thescholedge.org/index.php/sijmd/article/view/279/378
 
Coverage consumer purchase intention on Zalora products in Indonesia
consumer purchase intention on Zalora products in Indonesia
the student / university of Budiluhur
 
Rights Copyright (c) 2016 Scholedge International Journal of Management & Development ISSN 2394-3378
http://creativecommons.org/licenses/by-nc/4.0