Record Details

Application of Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) Method for Bank Branch Location Selection

International Journal of Finance & Banking Studies

View Archive Info
 
 
Field Value
 
Title Application of Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) Method for Bank Branch Location Selection
 
Creator Gorener, Ali; Department of Logistics
Istanbul Commerce University, Istanbul
Dinçer, Hasan
Hacıoğlu, Ümit
 
Subject Finance
Location selection; Banking; Bank Branch; AHP; MOORA
 
Description Location selection problem in banking is an important issue for the commercial success in competitive environment. There is a strategic fit between the location selection decision and overall performance of a new branch. Providing physical service in requested location as well as alternative distribution channels to meet profitable client needs is the current problematic to achieve the competitive advantage over the rivalry in financial system. In this paper, an integrated model has been developed to support in the decision of branch location selection for a new bank branch. Analytic Hierarchy Process (AHP) technique has been conducted to prioritize of evaluation criteria, and multi-objective optimization on the basis of ratio analysis (MOORA) method has been applied to rank location alternatives of bank branch.   
 
Publisher SSBFNET
 
Contributor —
 
Date 2013-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/138
 
Source International Journal of Finance & Banking Studies (ISSN: 2147- 4486); Vol 2, No 2 (2013): IJFBS; 41-52
2147-4486
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/138/373