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Disponibilità a pagare per l’acquisto di alimenti funzionali: evidenze da un esperimento di scelta non-ipotetico

Rivista di Economia Agraria

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Title Disponibilità a pagare per l’acquisto di alimenti funzionali: evidenze da un esperimento di scelta non-ipotetico
 
Creator Wongprawmas, Rungsaran
Pappalardo, Gioacchino
Canavari, Maurizio
Bazzani, Claudia
Drichoutis, Andreas
Pecorino, Biagio
 
Subject functional foods; consumption; non-ipothetical choice experiment; experimental auction; availability in paying
Q11; Q13
 
Description We conducted a non-hypothetical choice experiment through a second price sealed bid experimental auction (Vickrey auction) to estimate the willingness to pay (WTP) to buy a new functional snack made with white lupine and citrus fiber, which are ingredients with high fiber content. A sample of 289 consumers were surveyed in Bologna and Catania in July 2015. The results confirm that consumers are willing to pay to buy functional foods, especially those who are looking for innovative products that are not influenced by the opinions of others in the buying decision. In addition, WTP did not depend exclusively on the functional properties but also on other characteristics such as appearance and taste of the snack.
 
Publisher Firenze University Press
 
Contributor —
 
Date 2016-04-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.fupress.net/index.php/rea/article/view/18167
http://www.fupress.net/index.php/rea/article/download/18167/16885
10.13128/REA-18167
 
Source Rivista di Economia Agraria; Vol 70, No 3 (2015); 327-344
Rivista di Economia Agraria; Vol 70, No 3 (2015); 327-344
2281-1559
0035-6190
 
Language eng
 
Relation 10.13128/REA-18167