Record Details

Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

International Journal of Research in Business and Social Science

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Field Value
 
Title Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey
 
Creator Ergen, Ahu
Bozkurt, Filiz
Giray, Caner
 
Subject —
Environmental Activism; Environmental Knowledge; Environmental Problems; Buying Behavior.
 
Description The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.
 
Publisher SSBFNET
 
Contributor —
 
Date 2014-02-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/294
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 3, No 1 (2014): January; 130-142
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/294/336