Record Details

A model for advertising aestheticization: How an ad is aesthetically created and has an impact on audience- product, pdvertising pood and target audience triangle

International Journal of Research in Business and Social Science

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Field Value
 
Title A model for advertising aestheticization: How an ad is aesthetically created and has an impact on audience- product, pdvertising pood and target audience triangle
 
Creator Yilmaz, Recep; Beykent University
Taşkıran, Nurdan Oncel; Kocaeli University
 
Subject Communication; Arts
 
Description Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within this context, expolits the created aesthetics in product. The main objective of the study, which focuses advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature.Keywords: Product, Advertising Aesthetics, Target Audience, Advertising Mood, Advertising Text, Aestheticition,Reconstruction
 
Publisher SSBFNET
 
Contributor —
 
Date 2013-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/54
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 2, No 1 (2013): January; 40-46
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/54/398