Since 2014
Survey Responses: Mail Versus Email Solicitations
Kasarinlan: Philippine Journal of Third World Studies
View Archive Info| Field | Value | |
| Title |
Survey Responses: Mail Versus Email Solicitations
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| Creator |
Holland, Rodger G.
Smith, Aileen Hasselback, James R. Payne, Bryson |
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| Description |
Surveys, particularly electronic surveys, are becoming popular methods of eliciting consumer responses. For example, many businesses now have survey sites printed on the bottom of receipts with some future discount as an enticement to participate. Clearly, the intent of such incentives is to stimulate participation. Surveys have also become popular in academia, but rarely are incentives offered. Clearly, those in academia also prefer a high participation rate, but without financial incentives what can be done to encourage participation? This research attempts to address that question.
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| Publisher |
The Clute Institute
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| Date |
2010-12-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://clutejournals.com/index.php/JBER/article/view/707
10.19030/jber.v8i4.707 |
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| Source |
Journal of Business & Economics Research (JBER); Vol 8 No 4 (2010)
2157-8893 1542-4448 10.19030/jber.v8i4 |
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| Language |
eng
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| Relation |
http://clutejournals.com/index.php/JBER/article/view/707/692
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