Record Details

Effects of Religiosity on New Product Adoption

International Journal of Research in Business and Social Science

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Field Value
 
Title Effects of Religiosity on New Product Adoption
 
Creator Baig, Aysha Karamat; Riphah International university Islamabad
Baig, Uzma Karamat
 
Subject Management sciences
 
Description Purpose: This study is elected to explore the connection between religiosity and new product adoption amongst Pakistani consumers. This paper sheds some light on measured effects of religiosity and the perceived ideologies of Pakistani’s about proffered pharmaceutical products in the country. Design/methodology/approach: Total 500 respondents were involved in the study from (fourth largest city) Faisalabad through judgmental sampling to envisage the adoption pattern of Pakistani Muslim consumers. Here religiosity is taken as an independent variable and was analyzed in five dimensions: sacramental, rational, consequential, ideological and investigational. Moreover new product development is signified as a dependent variable. Findings: Islamic tenets influence the adoption of new pharmaceutical products among Pakistani consumers as their attitude persuades adoption patterns that rely on religiosity. All possible substitutes within different dimensions were assessed to find out the most appropriate combination of dimensions which provided the desired output. Religion is an element of culture that permeates every aspect of a society and saturates the life of individuals whether one is a believer or a non-believer and cultural dimensions are very vibrant in a society, as religious doctrines shape a secure and stagnant pillar in the society. Originality/value: This paper will assist to highlight its significance and implications in product development related decisions of pharmaceutical industry with reference to the use (prescription/recommendation) of pharmaceutical products by Muslim patients (doctors). Keywords: Religiosity, New products, Pakistan
 
Publisher SSBFNET
 
Contributor —
 
Date 2013-04-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/60
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 2, No 2 (2013): IJRBS; 28-37
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/60/392