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ALIGNMENT BETWEEN THE SUPPLY, MANUFACTURING AND DISTRIBUTION STRATEGIES AND THE BUSINESS STRATEGY

Journal of Operations and Supply Chain Management

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Title ALIGNMENT BETWEEN THE SUPPLY, MANUFACTURING AND DISTRIBUTION STRATEGIES AND THE BUSINESS STRATEGY
 
Creator Borella, Margareth Rodrigues de Carvalho; Universidade de Caxias do Sul
Padula, Antônio Domingos; Universidade Federal do Rio Grande do Sul - UFRGS
 
Subject alignment, manufacturing strategy, supply strategy, distribution strategy
 
Description The study aims to identify the degree of alignment between the supply, manufacturing and distribution practices on the one hand and the generic business strategies suggested by Porter (1996): differentiation, low cost, focus on differentiation and focus on low cost on the other and to obtain some insights into how these relationships influence business performance. The gestalt and profile deviation (Venkatraman, 1989) approaches were used to identify the relationship between practices and the degrees of alignment in the respective strategy groups. When compared to other strategy groups, the group of companies predominantly devoted to the Focus on Low Cost strategy (49,25%) was found to have: greater consistency in the development of practices between supply, manufacturing and distribution, a high degree of alignment of most of these practices with that strategy, a greater tendency towards achieving better business performance.
 
Publisher FGV EAESP
 
Contributor —
 
Date 2010-12-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11165
10.12660/joscmv3n2p44-60
 
Source Journal of Operations and Supply Chain Management; Vol 3, No 2 (2010): July - December; 44-60
Journal of Operations and Supply Chain Management; Vol 3, No 2 (2010): July - December; 44-60
1984-3046
 
Language eng
 
Relation http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11165/10135