Record Details

Why did I Prefer to Vote for my Political Party?

Journal of Social and Administrative Sciences

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Field Value
 
Title Why did I Prefer to Vote for my Political Party?
 
Creator SAXENA, Stuti; Central University of Haryana
 
Subject Political parties’ branding; Political marketing; Voters perception
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Description Abstract. The case study revolves around discussions by a group of students of a popular university in a cafeteria. State elections in Uttar Pradesh had just finished and students were wondering as to how the election results were against their pre-conceived notions. They were discussing about the reasons as to why they voted for their preferred political party as first-time voters. Overall, this case study purports to assess the impact of political parties’ branding on voters’ decision-making. The case study seeks to raise three concerns: how does political parties’ branding influence voters’ decision-making? what are the key factors which influence a voter in decision-making process?, and why is psychology so different in a multi-party system in developing economies’ contexts? A consumer-oriented approach is developed for assessing the impact of political parties’ branding on voters’ decision-making. It is concluded that voters’ decision-making is influenced by the political parties’ branding initiatives.Keywords. Political parties’ branding; Political marketing; Voters perception.JEL. P16, D72, D73.
 
Publisher Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences
 
Contributor —
 
Date 2016-03-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JSAS/article/view/619
10.1453/jsas.v3i1.619
 
Source Journal of Social and Administrative Sciences; Vol 3, No 1 (2016): March; 31-46
Journal of Social and Administrative Sciences; Vol 3, No 1 (2016): March; 31-46
2149-0406
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JSAS/article/view/619/785
 
Rights Copyright (c) 2016 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0