Why did I Prefer to Vote for my Political Party?
Journal of Social and Administrative Sciences
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Title |
Why did I Prefer to Vote for my Political Party?
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Creator |
SAXENA, Stuti; Central University of Haryana
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Subject |
Political parties’ branding; Political marketing; Voters perception
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Description |
Abstract. The case study revolves around discussions by a group of students of a popular university in a cafeteria. State elections in Uttar Pradesh had just finished and students were wondering as to how the election results were against their pre-conceived notions. They were discussing about the reasons as to why they voted for their preferred political party as first-time voters. Overall, this case study purports to assess the impact of political parties’ branding on voters’ decision-making. The case study seeks to raise three concerns: how does political parties’ branding influence voters’ decision-making? what are the key factors which influence a voter in decision-making process?, and why is psychology so different in a multi-party system in developing economies’ contexts? A consumer-oriented approach is developed for assessing the impact of political parties’ branding on voters’ decision-making. It is concluded that voters’ decision-making is influenced by the political parties’ branding initiatives.Keywords. Political parties’ branding; Political marketing; Voters perception.JEL. P16, D72, D73.
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Publisher |
Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences |
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Contributor |
—
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Date |
2016-03-18
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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Format |
application/pdf
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Identifier |
http://www.kspjournals.org/index.php/JSAS/article/view/619
10.1453/jsas.v3i1.619 |
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Source |
Journal of Social and Administrative Sciences; Vol 3, No 1 (2016): March; 31-46
Journal of Social and Administrative Sciences; Vol 3, No 1 (2016): March; 31-46 2149-0406 |
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Language |
eng
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Relation |
http://www.kspjournals.org/index.php/JSAS/article/view/619/785
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Rights |
Copyright (c) 2016 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0 |
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