Record Details

Lists & More Lists: Making Sense Of Corporate Reputations

Journal of Research in Business, Economics and Management

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Field Value
 
Title Lists & More Lists: Making Sense Of Corporate Reputations
 
Creator Campbell, Kathleen
Sherman, W. Richard
 
Description What would you like to know about a company?  What value has the company created in the past, is creating currently, and will create in the future?  The creation of financial value is not only important; it is necessary - but is it enough? This study explores the relationships between and among lists of top performers - Boston College’s Corporate Social Responsibility Index, Fortune’s World's Most Admired Companies, Harris Interactive’s Reputation Quotient for the Most Visible Companies, and Newsweek’s Green Rankings of America's 500 largest corporations. Its objective is to see whether in spite of differing methodologies and criteria for rankings, there is a commonality of inclusion in lists. In effect, this paper attempts use statistical analysis in order to determine if there is an agreement as to which companies are top corporate citizens in the United States.
 
Publisher The Clute Institute
 
Date 2010-12-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://clutejournals.com/index.php/JBER/article/view/742
10.19030/jber.v8i7.742
 
Source Journal of Business & Economics Research (JBER); Vol 8 No 7 (2010)
2157-8893
1542-4448
10.19030/jber.v8i7
 
Language eng
 
Relation http://clutejournals.com/index.php/JBER/article/view/742/727