Record Details

An Evaluation on Effects of Total Quality Applications in Customer Relations Management

International Journal of Research in Business and Social Science

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Field Value
 
Title An Evaluation on Effects of Total Quality Applications in Customer Relations Management
 
Creator Altiok, Pinar; Beykent University
 
Subject Business and Management
Total Quality Management, Customer Relations Management, Sustainable Competition, Globalization
 
Description The concept of globalization inherently necessitated knowing management technics that could adapt to fast changes. Assuming all other financial aspects are almost equal for companies, the only factor “that can create difference” within the global competition environment is “the human factor”. It draws attention in the way that among companies who set out with the same technical equipment, the companies who are successful in customer relations are able to render the global competition sustainable through approaches that are based on the human factor. In this area, the constructive influences of total quality management on the human, which is the main source that can manage information and turn it into speed and strength, positively reflect on companies and translate into advantages. Placing human at the center of the business, these approaches add new dimensions to changes and developments that will create differences in the global market in line with the versatile structure of business management and contribute to earnings that support economic growth.
 
Publisher SSBFNET
 
Contributor —
 
Date 2014-01-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/264
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 3, No 1 (2014): January; 35-62
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/264/330
http://www.ssbfnet.com/ojs/index.php/ijrbs/article/downloadSuppFile/264/34