Record Details

Factors affecting adoption of mobile banking in Pakistan: Empirical Evidence

International Journal of Research in Business and Social Science

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Field Value
 
Title Factors affecting adoption of mobile banking in Pakistan: Empirical Evidence
 
Creator Kazi, Abdul Kabeer; Khadim Ali Shah Bukhari Institute of Technology
Mannan, Muhammad Adeel
 
Subject Banking; Social Sciences; Information Technology
Mobile banking; technology adoption; social influence; perceived risk; low-income sector; Pakistan
 
Description In this research paper we investigated the determinants likely to influence the adoption of mobile banking services, with a special focus on under banked/unbanked low-income population of Pakistan. For this purpose, Technology Acceptance Model (TAM) was used, with additional determinants of perceived risk and social influence. We designed a questionnaire for this research; data was collected by surveying 372 respondents from the two largest cities (Karachi and Hyderabad) of the province Sindh, in Pakistan. This study empirically concluded that consumers’ intention to adopt mobile banking services was significantly influenced by social influence, perceived risk, perceived usefulness, and perceived ease of use. The most significant positive influence was of social influence on consumers’ intention to adopt mobile banking services. The paper concluded with discussion on results, and several business implications for the banking industry of Pakistan.
 
Publisher SSBFNET
 
Contributor —
 
Date 2013-07-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/149
 
Source International Journal of Research in Business and Social Science ( ISSN: 2147- 4478); Vol 2, No 3 (2013): JULY; 54-61
2147-4478
 
Language eng
 
Relation http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/149/386