Record Details

The Administered Public Recreation Marketing Concept

Journal of Economics Bibliography

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Title The Administered Public Recreation Marketing Concept
 
Creator NOVATOROV, Edouard V.; Department of management
National Research University
Higher School of Economics
 
Subject Administered marketing; Redistribution; Public recreation.
C38; I19; L52.
 
Description Abstract. The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.”Keywords. Administered marketing, Redistribution, Public recreation.JEL. C38, I19, L52.
 
Publisher Journal of Economics Bibliography
 
Contributor —
 
Date 2016-03-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JEB/article/view/653
10.1453/jeb.v3i1.653
 
Source Journal of Economics Bibliography; Vol 3, No 1 (2016): March; 22-27
2149-2387
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JEB/article/view/653/707
 
Rights Copyright (c) 2016 Journal of Economics Bibliography
http://creativecommons.org/licenses/by-nc/4.0