The Service Orientation and Employee’s Customer Orientation in Public Services Organizations
Journal of Economics and Business Research
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Title |
The Service Orientation and Employee’s Customer Orientation in Public Services Organizations
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Creator |
Iacob, Andrada
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Subject |
service orientation, employee customer orientation, public services, customer interactions, customer treatment
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Description |
This paper explores the relationships between service orientation and employees’ customer orientation in public services organizations. First, we will review the relevant literature on service orientation and employee’s customer orientation. Based on this theory, the research hypothesis is formulated. The research results will be followed by conclusions, limitations and future directions. At the construct level, we found positive direct relationships between service orientation and employees’ customer orientation. The regression model of the service orientation dimensions revealed significant positive effects of customer treatment and service standards communication on employees’ customer orientation, as well as the negative effects of service rewards.
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Publisher |
Journal of Economics and Business Research
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Contributor |
—
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Date |
2015-06-19
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
http://www.uav.ro/jour/index.php/jebr/article/view/519
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Source |
Journal of Economics and Business Research; Vol 21, No 2 (2015): J of Economics & Business Research; 82 - 98
2069-9476 2068-3537 |
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Language |
eng
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Relation |
http://www.uav.ro/jour/index.php/jebr/article/view/519/pdf.
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Rights |
Copyright (c) 2015 Journal of Economics and Business Research
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