Record Details

Antecedents of loyalty for food products – Investigating the effects of subjective constructs

Journal of Economics and Business Research

View Archive Info
 
 
Field Value
 
Title Antecedents of loyalty for food products – Investigating the effects of subjective constructs
 
Creator Gyulavári, Tamás
Dörnyei, Krisztina Rita
 
Description Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this relationship in a more sophisticated way, we involved two mediating constructs in our conceptual model: perceived risk and perceived knowledge of food products. The data collection was carried out among undergraduate students in frame of an online survey, and we used SPSS/AMOS software to test the model. The results only partly supported our hypothesis, although the involvement effects on loyalty and the two mediating constructs were strong enough, loyalty couldn’t be explained well by perceived risk and knowledge. The roles of further mediating/moderating variables should be determined and investigated in the next section of the research series.
 
Publisher Journal of Economics and Business Research
 
Contributor —
 
Date 2014-11-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.uav.ro/jour/index.php/jebr/article/view/357
 
Source Journal of Economics and Business Research; Vol 18, No 2 (2012): J of Economics & Business; 44 - 58
2069-9476
2068-3537
 
Language eng
 
Relation http://www.uav.ro/jour/index.php/jebr/article/view/357/pdf_119