Record Details

The Aspect of Brands and Marketing Development in Pharmaceutical Industry in Transition Countries

International Journal of Operations and Logistics Management

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Field Value
 
Title The Aspect of Brands and Marketing Development in Pharmaceutical Industry in Transition Countries
 
Creator Dickov, Dr. Veselin; Institute for the health protection of students, Dr. Sime Milosevica 6, 21000 Novi Sad
Igić, Dr. Saša; University Business Academy in Novi Sad, Cvećarska 2
 
Subject Branding in Pharmaceutical industry, Pharmaceutical market, Pharmaceuticals Management-Market mix
 
Description The product is something made in factory; a brand is something that is bought by a customer. A product can be copied by competitor; however, a brand is unique. A product can be quickly outdated but a successful brand is timeless.’ Developing a successful brand yields numerous consumer benefits, and leads to easier accomplishment of market goals as well; reduced marketing costs due to high levels of brand recognition and express brand loyalty. The basic function of any trademark or brand is to make the product unique, different from others. ‘A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
 
Publisher Academy of Business & Scientific Research
 
Contributor —
 
Date 2013-12-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://absronline.org/journals/index.php/ijolm/article/view/19
 
Source International Journal of Operations and Logistics Management; Vol 2, No 4 (2013): December; 49-57
2309-8023
2310-4945
 
Language eng
 
Relation http://absronline.org/journals/index.php/ijolm/article/view/19/18
 
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