Since 2014
The administered public recreation marketing concept
Journal of Business Management & Economics
View Archive Info| Field | Value | |
| Title |
The administered public recreation marketing concept
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| Creator |
Novatorov, Edouard; Prof. Dr. Department of management National Research University Higher School of economics, Moscow, Russia www.hse.ru
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| Description |
The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.”Key words: administered marketing, redistribution, public recreation, leisure services.
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| Publisher |
Journal of Business Management & Economics
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| Contributor |
—
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| Date |
2016-05-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://innovativejournal.in/jbme/index.php/jbme/article/view/138
10.15520/jbme.2016.vol4.iss5.138.pp35-41 |
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| Source |
Journal of Business Management & Economics; Vol 4, No 5 (2016); 35-41
2347-5471 10.15520/jbme.2016.vol4.iss5 |
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| Language |
eng
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| Relation |
http://innovativejournal.in/jbme/index.php/jbme/article/view/138/pdf_79
10.15520/jbme.2016.vol4.iss5.138.181 |
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