Since 2014
Consumer’s Level of Trust in Online Shopping: Empirical Evidence from Pakistan
International Journal of Operations and Logistics Management
View Archive Info| Field | Value | |
| Title |
Consumer’s Level of Trust in Online Shopping: Empirical Evidence from Pakistan
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| Creator |
Khan, Azeem Ahmad
Ahmed, Sharjeel Shafique, Imran |
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| Subject |
Trust, E-Commerce, online shopping and Product/Service Quality;
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| Description |
Trust plays a vital role in E-commerce. This study purpose is to evaluate trust level of customers in Pakistan related to online shopping. Study focused on trust factor which is affected by product/service quality, person’s ability and information related to seller & intermediaries. It highlighted the consumer buying behavior according to trust level of consumer. Government College University Faisalabad and University of Agriculture Faisalabad from Faisalabad, Pakistan selected for data collection. Students and teachers of both universities are randomly selected who have online shopping experience. The sample included 50 respondents, correlation and regression used to analyze the respondents’ response. The results proposed that trust is not affected by product/service quality, but information and person’s ability affected trust level of consumer. By observing research results, firms can evaluate the trust level of consumer related to E-commerce. Research suggested some implications of E-commerce like Information policies, guarantee policies and reputation policies. This study contributed to the existing literature of trust related to E-Commerce. This study is equally important for B2B (Business to Business) and B2C (Business to Consumer) firms. They can get benefits and fruitful results by applying research analysis. As our sample size is small, therefore it is needed to conduct research at the highest level. If the research scope will be broader, more new aspects relevant to E-Commerce can be revealed. Moreover, a longitudinal study will help to understand these processes more deeply.
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| Publisher |
Academy of Business & Scientific Research
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| Date |
2014-09-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://absronline.org/journals/index.php/ijolm/article/view/299
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| Source |
International Journal of Operations and Logistics Management; Vol 3 No 3 (2014): September; 241-249
2309-8023 2310-4945 |
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| Language |
eng
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| Relation |
http://absronline.org/journals/index.php/ijolm/article/view/299/315
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| Rights |
Copyright (c) 2014 International Journal of Operations and Logistics Management
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