Since 2014
THE ROLE OF TRUST IN ONLINE SHOPPING MALLS: DIFFERENT TYPES OF TRUST AND HOW THEY AFFECT CONSUMER INTENTION
International Journal of Electronic Commerce Studies
View Archive Info| Field | Value | |
| Title |
THE ROLE OF TRUST IN ONLINE SHOPPING MALLS: DIFFERENT TYPES OF TRUST AND HOW THEY AFFECT CONSUMER INTENTION
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| Creator |
Kim, Yong Joon; Korea Advanced Institute of Science and Technology
Han, Se Mi; Korea Advanced Institute of Science and Technology Lee, Euehun; Korea Advanced Institute of Science and Technology |
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| Subject |
Trust; Mediating role; Online shopping mall
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| Description |
This study investigates the mediating role of trust-to-mall and trust-to-transaction as these concepts pertain to consumers’ usage intentions of an online shopping mall. In addition, the theory of reasoned action (TRA) and technology acceptance model (TAM) is utilized to explain why perceived usefulness, enjoyment, perceived risk and subjective norm affect consumers’ intention to use using structural equation modelling (SEM).To cite this document: Yong Joon Kim, Se Mi Han, and Euehun Lee, "The role of trust in online shopping malls: Different types of trust and how they affect consumer intention", International Journal of Electronic Commerce Studies, Vol.4, No.2, pp. 355-358, 2013.Permanent link to this document:http://dx.doi.org/10.7903/ijecs.1127
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| Publisher |
Academy of Taiwan Information Systems Research
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| Contributor |
—
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| Date |
2014-05-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1127
10.7903/ijecs.1127 |
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| Source |
"International Journal of Electronic Commerce Studies"; Vol 4, No 2 (2013); 355-358
2073-9729 |
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| Language |
eng
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| Relation |
http://academic-pub.org/ojs/index.php/ijecs/article/view/1127/101
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| Rights |
Copyright (c) 2014 International Journal of Electronic Commerce Studies
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