Record Details

CULTURE AND SOCIAL MEDIA USAGE: ANALYSIS OF JAPANESE TWITTER USERS

International Journal of Electronic Commerce Studies

View Archive Info
 
 
Field Value
 
Title CULTURE AND SOCIAL MEDIA USAGE: ANALYSIS OF JAPANESE TWITTER USERS
 
Creator Acar, Adam; Kobe City University of Foreign Studies
 
Subject Twitter; Japan; Social Media; Culture
 
Description Twitter, one of the most popular microblogging tools, has been used extensively all around the world. However, up to date, no study has addressed how culture influences the use of this communication platform. In order to close the literature gap and promote cross-cultural understandings, this paper content analyzed 4,000 tweets from 200 college students in Japan and the USA. The results showed that Japanese college students post more self-related messages and ask fewer questions compared to American college students. It was also found that tweets that refer to TV are more common in Japan, whereas sports and news tweets stand out in the USA. The evidence from this study suggests that there is a subtle and complicated relationship between culture and Twitter use.


To cite this document: Adam Acar and Ayaka Deguchi, "Culture and social media usage: Analysis of Japanese twitter users", International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.21-32, 2013.

Permanent link to this document:
http://dx.doi.org/10.7903/ijecs.989
 
Publisher Academy of Taiwan Information Systems Research
 
Date 2013-06-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/989
 
Source International Journal of Electronic Commerce Studies; Vol 4, No 1 (2013); 21-32
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/989/144
 
Rights Copyright (c) 2014 International Journal of Electronic Commerce Studies