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THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES

European Journal of Business and Economics

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Field Value
 
Title THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES
 
Creator Ivanauskiene, Neringa; ISM University of Management and Economics
Auruskeviciene, Vilte; ISM University of Management and Economics
Ramoniene, Lineta; ISM University of Management and Economics
Skudiene, Vida; ISM University of Management and Economics
 
Subject Internationalization, e-marketing strategy, small and medium size enterprises
M16, M31
 
Description In the last decades, remote technologies changed the networks and communication behavior of a company. Although the number of researches analyzing the importance of internet to the expansion abroad is constantly growing (Gilmore, Gallagher, & Henry, 2007), the influence of e-marketing strategy on the success of internationalization process remains an unexplored scientific topic. The known theories of firm’s internationalization are not able to set the light on the speed and success of internationalization process from the internet technologies and e-marketing perspective. Therefore, this article presents an empirical testing of Revisited Internationalization Model (Skudiene, Auruskeviciene, & Sukeviciute, 2015) and a quantitative analysis of the relationship among e-marketing strategy and success of internationalization process. 
 
Publisher CBU, o.p.s.
 
Contributor This research was funded by a grant (No. MIP-014/2013) from the Research Council of Lithuania.
 
Date 2015-12-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.journals.cz/index.php/EJBE/article/view/685
10.12955/ejbe.v10i2.685
 
Source European Journal of Business and Economics; Vol 10, No 2 (2015)
1804-9699
10.12955/ejbe.v10i2
 
Language eng
 
Relation https://ojs.journals.cz/index.php/EJBE/article/view/685/631
 
Rights Copyright (c) 2016 Neringa Ivanauskiene, Vilte Auruskeviciene, Lineta Ramoniene, Vida Skudiene
https://creativecommons.org/licenses/by/3.0/