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Internal city marketing: Positive activation of inhabitants through supported voluntarism

Ekonomski vjesnik/Econviews

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Title Internal city marketing: Positive activation of inhabitants through supported voluntarism
 
Creator Ograjenšek, Irena
Cirman, Andreja
 
Description Urban settlements which were planned and established during the socialist period either in their entirety or partially (in form of fast-growing districts) can be found all over Central and Eastern Europe. In most of them authorities have been fighting numerous economic and social problems, many either caused by, or stemming from, lack of social cohesion. One visible sign of such problems are neglected public spaces, often doomed to be in a poor condition due to lack of co-ordinated action. In this paper we demonstrate the importance of social capital and public administration’s courage and creativity when applying the tools of internal city marketing for what we call ‘supported voluntarism’ aimed at positive transformation of public spaces in a post-socialist residential neighbourhood using the Slovenian post-socialist city of Velenje as a showcase. Keywords: internal city marketing, supported voluntarism, urban revitalisation
 
Publisher Faculty of Economics in Osijek
 
Contributor —
 
Date 2015-03-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3098
 
Source Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol 28 (2015): Special Issue; 139-152
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol 28 (2015): Special Issue; 139-152
1847-2206
0353-359X
 
Language eng
 
Relation https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3098/1845