Since 2014
Impact of Organizational structure on product innovation and customer satisfaction
Management and Administrative Sciences Review
View Archive Info| Field | Value | |
| Title |
Impact of Organizational structure on product innovation and customer satisfaction
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| Creator |
Saddique, Muhammad; Government College University Faisalabad, Faisalabad (38000), Pakistan
Hayat, Khizer; Government College University Faisalabad, Faisalabad (38000), Pakistan Abbas, Muhammad Aamir; Government College University Faisalabad, Faisalabad (38000), Pakistan |
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| Subject |
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Product innovation, customer satisfaction, textile |
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| Description |
The aim of this research is to identify how company structure variables impact on product innovation and customer satisfaction. The structure variables are (decentralization, formalization and specialization). In this research a conceptual model develop with the help of strategy structure performance and resource view of the company. The data were collected from the textile industry Faisalabad, PAKISTAN. SPSS software was used to measure the results and test the hypothesis. In this research decentralization and formalization assess to positively relate with product innovation. Specialisation is also has positive relationship with product innovation. The relationship of product innovation with customer satisfaction found to be positive. To get a valid results from this study exclude external variables, this research was conducted in one country and one industry. The interpretation of results of that research is very carefully. The future research should conduct in different perspective to expand that research by taking other related variables. When the market situation is completely competitive and un predictable than the innovation is key differentiator. It is very important for company to get complete understanding and manage the internal variables. In that situation organizational structures supports the product innovation and attain a sustainable competitive edge. This research adds little but have important findings base on product innovation capability.
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| Publisher |
Academy of Business & Scientific Research
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| Contributor |
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| Date |
2013-04-02
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://absronline.org/journals/index.php/masr/article/view/85
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| Source |
Management and Administrative Sciences Review; Vol 1, No 2 (2013); 54-70
2308-1368 2310-872X |
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| Language |
eng
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| Relation |
http://absronline.org/journals/index.php/masr/article/view/85/111
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| Rights |
Copyright (c) 2014 Management and Administrative Sciences Review
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